Have a Love Affair with Your Eyewear this V-Day

Come Sunday, love will most definitely be in the air as Valentine’s Day festivities commence! Ladies, whether you’re celebrating romantically with a special someone or opting for a gal’s night out with friends, one thing is for certain: ever girl welcomes the opportunity to get decked out in fun ‘n’ flirty frames! So regardless ofRead more »

Celebrating Earth Day with Eco-Friendly Eyewear

Happy Earth Day everyone! There’s no better way to celebrate than by getting in a so-called eco frame of mind! Lots of eyewear brands are jumping on the sustainable bandwagon, crafting specs ‘n’ sunnies that are not only trendy, but more importantly safe for the environment. Made of a variety of earth-friendly materials, these framesRead more »

Smith Revisits its Roots with Throwback Sunnies

The epic shady tale began in 1965 when Dr. Bob Smith began selling the first thermal-sealed snow goggle out of his truck in parking lots of local ski areas. The legendary powder junkie had a vision to develop eyewear that could extend the thrill of the human experience—and he accomplished just that! Fast forward aRead more »