Jaguar Presents Fashion in the Fast Lane

Like its cars, Jaguar’s latest sunnies are designed to perform. Chic, yet beyond wearable, masculine square, rectangular and aviator silhouettes are ideal for on-the-go guys everywhere. Reminiscent of the brand’s world-class automobiles, these badass shades flaunt detailing mimicking the cars’ grills and leather upholstery of their interiors, not to mention the signature “leaping cat” logo.Read more »

Seraphin Shades Cherish Modernized Vintage Design

Enriching its renowned collection of neoclassical eyewear, Seraphin introduces its latest sunglass style, the Bailey! With feminine sophistication at the forefront, the sleek butterfly-inspired silhouette flaunts a curved womanly profile, the brand’s iconic fleur-de-lis emblem, diamond-shaped stud accents and stunning pearlescent hues for show-stopping appeal. Perfectly suited for any gal craving dawn-to-dusk fashion, these sunniesRead more »

Taste the Rainbow with Polaroid Sunnies

A tribute to the brand’s iconic logo, Polaroid launches its Rainbow Collection bursting with brightly hued sunnies! The sunglasses’ design team was inspired by the classic question: What’s at the end of the rainbow? The answer was quite obvious – an entire range of shades reflecting something as vivid as Polaroid’s original goal to makeRead more »

Push Boundaries Aside with Sunlites Frames

Guys will see no limits with the latest Sunlites glasses in their wardrobe! Offering up easygoing designs and magnetic clip-on lenses, these frames will travel just about anywhere. Softened and angular rectangular silhouettes are beyond wearable, while matte black as well as metallic silver and bronze finishes add hints of modern flair. With the abilityRead more »

Revo Shades for Adventurous Versatility

It’s all about sporty styling when it comes to Revo’s latest array of sunnies. Lots of active-friendly designs – ranging from badass shields, to sleek aviators, to traditional and rimless rectangles – are ideal for those who crave shades that will travel with them on any outdoor excursion. Furthermore, specialized lenses give way to anRead more »

Map Out Your Next Destination with SPY

SPY is beyond happy to introduce its latest sunwear style, the Atlas, with the brand’s athlete and professional surfer John John Florence! Launching in conjunction with John John’s latest film “View from a Blue Moon” – which follows him and his closest friends from his home on the North Shore of Oahu to the mostRead more »

SPY Sunnies Built for Fun at All Speeds

Introducing the Joyride Collection courtesy of SPY! A fabulous selection of premium driving sunglasses – featuring the brand’s genius Happy Glass lens technology for unrivaled visual clarity – the line was made for guys who wanna look fierce on and off the road. Here’s everything you need to know about these shades’ badass lenses: TheyRead more »

Takumi Frames Deliver Fashionable Versatility

Easygoing vibes collide with on-trend styling when it comes to the latest Takumi frames, making them perfect for any woman’s everyday wardrobe! Babes are sure to love their snakeskin-inspired textured temples, not to mention the gorgeous contrast of soft metallic gold juxtaposed with classic jet black. To top things off, these wearable square glasses featureRead more »

Costa Rolls Out First-Ever Rimless Rx Shades

Introducing Costa’s spankin’ new rimless sunnies, all of which are available with customized Rx lenses! Streamlined rectangular silhouettes command attention when it comes to these sleek shades, not to mention colored lenses in emerald green, bright blue, varying grays and amber. To boot, they offer anti-reflective UV protection, as well as the brand’s renowned color-enhancingRead more »

Beaches Be Happy About Eco-Friendly SPY Sunnies

Shady Earth lovahs, we’d like to introduce you to the SPY + Surfrider Foundation “Frazier” sunnies—environmentally mindful sunglasses crafted from 100 percent biodegradable Plantate! Continuing its epic partnership with the Surfrider Foundation, SPY couldn’t be happier to announce these eco-friendly shades as the latest addition to their Recompose Collection. Boasting the brand’s color contrast enhancingRead more »