Go the Extra Mile in adidas Shades

Sports brand adidas has introduced the new “pacyr” frame to their beloved athletic-inspired sunglass collection. The bold yet lightweight design of these timeless, oversized pilot-like sunnies are perfect for running thanks to their shatter-proof frame, non-slip and flexible temples, and adjustable nose pads. Meanwhile, an array of lens options – from mirrored effects to designsRead more »

Hit a Style Hole in One with Callaway Specs

The well-loved golf brand, Callaway, is back on the green with new optical styles for modern gents. Classic rectangular profiles are presented in semi-rimless and full-rimmed designs. Chic blues, silvers, coppers and blacks elevate these already premium specs. Meanwhile, sleek glossy and sophisticated matte finishes, plus understated brand logo detailing on the temples complete theseRead more »

Live Your Style Adventure in Eddie Bauer Specs

From the office to the great outdoors, these new specs from Eddie Bauer have you covered. The beloved active brand is back with new optical styles for on-the-go guys. Slightly oversized rectangular profiles and a smart round silhouette are offered in quintessential blues, blacks and browns for sleek and timeless looks. Style, professionalism and functionRead more »

Shady Coachella Style: Perfect Sunnies for Any Music Festival

Packing for Coachella (or any musical shindig) just got a whole lot easier! That’s right, we’re back with a couple ensemble options for guys and gals to rock during their fave festival this year. Something that should never be left off your packing list is a chic pair of sunnies (or two). Not only willRead more »

‘WGN Chicago Midday News’ Gets Ready for Spring with Trendy Specs + Sunnies for Men

Calling all guys! The start of spring is the perfect time to refresh your wardrobe, clean out the closet and add in the upcoming season’s hottest styles. Don’t forget to update your eyewear and sunwear, while you’re at it! If you’re at a bit of a loss of how to add in some trendy elementsRead more »

Introducing New Specs from KLiiK denmark

Ladies and gents, get ready for new chic optical styles from KLiiK denmark. Gals can indulge in easy-to-wear modified rounds and contemporary takes on the iconic Clubmaster profile. Layered and textured, these specs flaunt vivid colorations of turquoise, cobalt and gold. Unique marbleized patterns finish them off with flair. Meanwhile, guys get masculine profiles withRead more »

Grab Your Half of Helium’s New Eyewear Couple

Helium presents a his & her eyewear duo that is sure to impress both guys and gals. Gents, take a peek at this striking square profile with linear pattern detailing. Metal temples give sleek impressions, while glossy finishes in pseudo-neutral greens and warm yellows make these specs ultra-wearable. Meanwhile, ladies will adore a soft roundRead more »

Feel Good + Look Good in ESPRIT Specs

Eyewear lovahs lookin’ for effortless style, look no further than the new optical collection from ESPRIT. Relaxed and contemporary flair joins with clean designs and smooth finishes for a smart-casual look. Cool blue, warm brown and fiery red hues adorn rectangular profiles and understated cat-eye silhouettes. Trendy accents add updated appeal, while slim temples andRead more »

Framed Five: In Like a Lion…

Take a peek, below, at what we’ve been lovin’ for the past month. March was a month of traveling, which we kicked off with an epic trip to South by Southwest in Austin, TX. Next, we were off to New York where we enjoyed a lovely Women in Optical breakfast hosted by Safilo. While touringRead more »

Elevate Your Looks with Exquisite OWP Frames

OWP introduces new optical specs for guys and gals that are timelessly elegant. Gents get a cool and clean strikingly masculine round profile with fun cut-out details and a subdued speckled pattern. These frames are textbook examples of stylish minimalism, as both guys and gals can indulge in a sophisticated yet radiant color palette ofRead more »