Sunnies Are Out at the U.S. Open of Surfing

L.A.’s U.S. Open of Surfing was in full swing last week! It was the perfect opportunity to watch some amazing athletes tackle the waves, and to catch the enthusiastic spectators who forgot to throw on their sunnies for a long day at the beach. The Vision Council’s Bureau of Missing Sunglasses (BoMS) enlisted their L.A.Read more »

Eye Spy Olympians in Maui Jim Shades

It looks like we’re in good company when it comes to loving our Maui Jim sunnies. Some of the world’s greatest athletes, who are now sharing the honor of competing at the 2012 London Olympics, also share an affinity for the brand’s trendy and sporty appeal. These Olympians – including Australian Sailors, Mathew Belcher andRead more »

NBA Geek Chic Style

NBA Geek Chic Style Ruled the Playoffs

The NBA playoffs are over and the Miami Heat trio has finally done it – they’ve secured themselves a championship! This year the playoffs were as much about the game as they were about the players’ fashion choices off the court. Everyone was talking about their press conference style and the hot topic was geekRead more »

Snap Pics & Videos with iOn Ski Goggles

Ever dream about being able to snap pictures and videos as you hit the slopes without the hassle of bringing along a clunky camera? Well, that just became a reality with Zeal Optics’ iON Goggle. These sweet ski goggles are equipped with a true HD video camera to capture all of your memorable moments outRead more »

Hit the Slopes in Tommy Hilfiger Goggles

They might be new to the ski goggle scene, but Tommy Hilfiger totally nailed it when it came to the design of their brand new goggles. Made for all levels of skiing and snowboarding enthusiasts, Tommy Hilfiger’s must-have designs will arm you with fearless style to tackle any slope, whether it’s a double black diamondRead more »

Wiley X Keeps Style In & Elements Out

There are finally sunglasses that can keep up with those of us who love to brave the outdoors and whatever curve ball Mother Nature throws our way. Wiley X has introduced Curve, a stylish wraparound frame from their Climate Control Series that will keep your eyes protected, no matter what activity you’re doing. Designed withRead more »

Get California Lovin’ in Kaenon Shades

Taking inspiration straight from the Southern California beach lifestyle, Kaenon Polarized designed a new pair of shades with all of you athletic dudes in mind. The new model, named Trade, features a tall, boxy frame accented by angular lines that promises to fit almost any face shape and size. Trade’s aerodynamic shape, Variflex nose padsRead more »

Sport Lovers Get Amped for Wiley X Flare

We have the perfect wraparound shades to keep all of you outdoor enthusiasts stylin’ while enjoying the warm summer sun—Wiley X Flare. This new frame comes from Wiley X’s trusted Active Series collection and is made to fit small- to medium-sized faces comfortably. Featuring non-slip rubberized temples tips and nose pads, these Flare shades areRead more »

Switch it Up in New Boreal Shades

Exciting news for sports enthusiasts: Switch Vision announced the release of the Boreal—a new sunglass frame featuring the highly sought after magnetic interchange lens system. With their sleek, aerodynamic shape, perfect fit and now easily interchangeable lenses, these shades are your partner in crime when it comes to tackling the big outdoors. Boreal’s groundbreaking shadesRead more »

Sweat it Out in New Balance Sunnies

Mountain Shades made an exciting announcement earlier this month—for the next three years they will be manufacturing a line of running-specific sunglasses for New Balance called New Balance Sun. The initial launch of the new collaboration will include five sporty styles designed exclusively for all of you outdoor adrenalin junkies out there. The five aerodynamicRead more »