Switch it Up in New Boreal Shades

Exciting news for sports enthusiasts: Switch Vision announced the release of the Boreal—a new sunglass frame featuring the highly sought after magnetic interchange lens system. With their sleek, aerodynamic shape, perfect fit and now easily interchangeable lenses, these shades are your partner in crime when it comes to tackling the big outdoors. Boreal’s groundbreaking shadesRead more »

Sweat it Out in New Balance Sunnies

Mountain Shades made an exciting announcement earlier this month—for the next three years they will be manufacturing a line of running-specific sunglasses for New Balance called New Balance Sun. The initial launch of the new collaboration will include five sporty styles designed exclusively for all of you outdoor adrenalin junkies out there. The five aerodynamicRead more »

Get Colored to Perfection in Kaenon Shades

If you weren’t already chomping at the bit for sunny, warm weather then you certainly will be after perusing the new spring color collection by Kaenon Polarized. Showing face in a kaleidoscope of fun colors, this collection harbors everything from classic blacks and tortoises to ocean blues and pomegranate reds. As always, Kaenon Polarized shadesRead more »

PUMA Pounces Into Spring

Sports and outdoor enthusiasts will fall head over heels for the new PUMA Eyewear collection by Charmant. This collection, debuting at International Vision Expo East this week,  includes 15 eyeglasses and 10 sunglasses that are geared toward fashion forward, active individuals. Inspired by the PUMA motorsport legacy, this collection fuses high-tech materials with sophisticated minimalistRead more »

Famous Faces Getting Shady in Nike Vintage

Tyreke Evans Only twenty one years old and already on to his second season as a professional basketball player for the Sacramento Kings, Tyreke Evans has set the bar high for young athletes. In 2009, Evans decided to skip his remaining three seasons at the University of Memphis and enter the NBA draft. While aRead more »

Famous Faces Getting Shady in Nike Vintage

Brandon Rush Brandon Rush has quite the resume for a young athlete in the NBA. During his college career at Kansas University playing for the Kansas Jayhawks, Rush was selected as a Wooden Award All-American in back-to-back seasons (2007 and 2008) and also the MVP. Rush was drafted in 2008 by the Portland Trail BlazersRead more »

Bikers Find Bliss in New Harley-Davidson Eyewear

Love your motorcycle, but can’t find the right prescription sunwear that blocks the sun, dirt, wind or whatever element Mother Nature throws at you? Well, biker dudes rejoice because Harley-Davidson Eyewear by Viva International Group has designed the HDX 822 model with just you daredevils in mind. These heavy-duty shades feature a 6 base sunglassRead more »

Famous Faces Getting Shady in Nike Vintage

Darrelle Revis The New York Jets have faced an upward battle after being demolished by AFC division rival the New England Patriots in week 13. However, with a little help from their all star cornerback, Darrelle Revis, the team has mustered up the strength to make a comeback. With 14 interceptions and 231 tackles inRead more »

Get Your Sweat On With Your Shades On

If you’re anything like the typical American, you’ve most likely been inundated with holiday treats since Thanksgiving. In the morning it’s a gingerbread latte, at night it’s eggnog cocktails, the next day it’s peppermint bark and the next thing you know you’ve sustained a strict sugar only diet for almost a month. Thank goodness it’sRead more »

Lindsey Vonn Delights in Lacoste Shades

Lindsey Vonn has certainly racked up the accolades in her career, most notably in her alpine downhill performance at the 2010 Winter Olympics where she captured the gold medal—the first American woman to do so. Lindsey has also won three consecutive World Cup championships (2008, 2009 and 2010) and the Super G, back-to-back. Not onlyRead more »