Have Fun in the Sun with INVU Shades

Get your little one ready for the sunny days ahead with new shades from INVU. Classic square silhouettes feature cheerful owls on the temples for an adorable addition, while sky blue and deep red fronts allow your little trendsetter to pick the option that best matches their style. For peace of mind and the ultimateRead more »

Jam Out in Vinylize X AC/DC Frames

New limited-edition shades from Vinylize X AC/DC are the ultimate must-have for any guy or gal who loves ultra-sophisticated eyewear and the iconic band. Crafted from AC/DC’s 2009 Black Ice album, these frames offer a smooth look that exudes the spirit of rock ‘n’ roll. Oversized square and oval silhouettes feature layered interior effects thatRead more »

Framed Five: Snowy Days

Take a peek, below, at what we’ve been lovin’ for the past month. After a big snow storm, we put all our firewood to good use and snuggled up to watch movies all day. We’re still daydreaming about the cut-out designs on these ultra-contemporary shades from rag & bone. A night filled with great musicRead more »

Be Proud to Belong with Ray-Ban Eyewear

Return to your roots and rediscover your sense of self with fearless desire in relaunched Ray-Ban shades as part of their #ProudToBelong campaign. Modified rounded and butterfly-inspired silhouettes return from the Ray-Ban ‘60s archives to make a modern yet nostalgic appearance that are sure to impress guys and gals, alike. Timeless shapes are complemented byRead more »

Take on Any Adventure in Vuarnet Shades

Upgrade your eyewear wardrobe with new Vuarnet shades that seamlessly balance sport and style. These frames showcase an urban aesthetic that’s effortlessly cool. Pilot-like silhouettes offer side shields and advanced lens technology that is designed to enable explorers to adventure in any light condition. Meanwhile, subtle cut-outs present an understated double bridge effect for anRead more »

Celebrate Your Individuality in MYKITA Frames

Let your individuality shine with new daring and distinct sunnies from MYKITA. These frames offer the perfect balance of classic and modern for high-fashion looks that are easy to wear. Stunning geometric, pilot-inspired and rounded silhouettes showcase an ultra-chic appeal that will have all eyes on you. Layered effects and cut-off rims add major intrigue,Read more »

Let Your Style Shine in Swarovski Eyewear

For a modern and feminine update to your eyewear wardrobe, look no further than new specs and sunnies from Swarovski. Inspired by the brand’s beloved jewelry collection, these easy-to-wear frames offer the perfect balance of glamour and sophistication. Glasses that are designed to reinvent any look showcase cat-eye shapes and modified rounded silhouettes. Clean linesRead more »

Escape to the Tropics in Maui Jim Shades

Embrace tropical and sophisticated vibes in new sunnies from Maui Jim. These iconic frames showcase pilot-like silhouettes that are effortlessly stylish. Guys and gals, alike, will fall in love with these shades’ minimalistic appeal, lightweight feel and sleek double bridges. To improve any outdoor adventure, the brand’s proprietary MauiBrilliant lens technology offers a lightweight crystal-clear view thatRead more »

Dare to Stand Out in Cole Haan Eyewear

New specs and sunnies from Cole Haan deliver a refreshing twist on timeless classics for looks that exude sophistication. Each stylish frame features can’t-miss details and lightweight designs that are perfect for guys and gals, alike. Rectangle, pilot-like and rounded silhouettes showcase daring details you’ll be dying to get your hands on. Layered effects offerRead more »

2019 Pantone Color of the Year: Living Coral

The Pantone Color Institute released its Color of the Year for 2019! “Living Coral” is a vibrant, yet mellow hue that’s full of golden undertones and limitless energy. Taking over the fashion world, this shade takes any look to the next level with sociable and authentic vibes. As “Living Coral” makes its mark in the worldRead more »