National Sunglasses Day: Protect Your Peepers in Shady Style

Next Tuesday marks one of our favorite days of the year. That’s right – June 27th is National Sunglasses Day and for the fourth year, we’re celebrating in shady style! This commemorative date is the perfect opportunity to remind everyone of the importance of poppin’ on stylish shades as they head out the door. AfterRead more »

Spec-tacular + Shady Frames for Kids: Fall ’17 Children’s Trends

While kiddies are off enjoying the first few weeks of summer vacation, we know busy moms and dads are already starting to compile their back-to-school to-do lists. Something that should never be forgotten is outfitting kiddos’ peepers with stand-out specs and sunnies. Well, the fall 2017 trends for boys and girls have arrived, and weRead more »

Celebrate a Century of Success with Persol Frames

Reveling in 100 years of elegance and glamour, Persol released only 200 numbered limited edition sunnies for their centennial. The brand originally created eyewear for Italian pilots, and today shows its heritage through unparalleled design, while outfitting Hollywood’s biggest stars. The sleek profile of their celebratory shades is embellished with the “750 gold” marking onRead more »

Express Your Natural Beauty in neubau Eyewear

What better way to kick off a new initiative than with new styles to boot? There’s no better way, which is why neubau Eyewear is introducing three optical frames that are made out of their spankin’ new innovative material, naturalPX. Organically sourced from renewable products, this lightweight, flexible and sturdy material is just a stepRead more »

Outfit Your Tot in New Specs from Zoobug

New styles are being added to the already-adored Flex Active collection by Zoobug, and the new frames won’t disappoint you or your kiddies. Staying with the collection’s commitment to making cute-as-can-be specs that are wearable and comfortable for even the most rambunctious kid, these frames are made with durable yet flexible rubber, and come withRead more »

Find Your Style: Fall 2017 Readers Trends

Summer is on its way, but we can’t help looking forward to the fall 2017 trends. And if you’re one of the 30.9 million adults in the United States that wear reading glasses, according to The Vision Council, there are some stylin’ readers (or sun readers for those who enjoy the great outdoors) out thereRead more »

May Is Healthy Vision Month- And Style Expert + Vision Council Ambassador Jenn Falik Knows Just The Way To Celebrate

Hey, eyewear lavahs! Lifestyle expert, style guru and ambassador to The Vision Council, Jenn Falik, is here to tell us all the healthy (and fashionable) eyewear solutions out there to protect our peepers during Healthy Vision Month, and beyond! Check out her post, below, and make sure to take a peek at her Instagram for moreRead more »

Gunnar + Publish Frames: Where Technology Meets Fashion

Publish and Gunnar have joined forces to create the perfect frame that is not only stylish, but healthy. The vintage-inspired round silhouette features angular points and a modified keyhole bridge for a new take on a timeless profile. Outfitted with Gunnar’s patented i-AMP lens technology designed to ease the woes of digital eye strain thatRead more »

Adorn Your Kiddie’s Peepers with Ninja Turtles Eyewear

Boys and girls with fun personalities and a sporty edge will fall head over heels for the new specs from Teenage Mutant Ninja Turtles Eyewear. Ultra-wearable rectangular profiles are jazzed up with athletic-inspired stripe detailing. Bold colorations are made fun with two-toned effects, while playful character accents on the inside temples give even more interestRead more »

Innovate Your Eyewear Wardrobe with Innotec Specs

Revolutionizing modern style as we know it, Innotec is introducing three new optical frames for guys and gals, alike. Standout style is not lost in the ultra-light yet durable designs of these specs. Vintage-inspired designs that never get old – like iconic cat-eye and square profiles – don soft angles and futuristic effects for fashion-forwardRead more »