Runaway with Style in New adidas Sunnies

Bridging the gap between form and function has never been easier than with the new shades from adidas Sport Eyewear. A balanced fusion of timeless design and modern technology, these lightweight sunnies will take you from the trail, to the coffee shop, and back again without missing a step. The minimalistic yet high style shatterproofRead more »

Fall in Love with Fashionable Readers from I Heart Eyewear

Poppin’ on a pair of readers has never been more stylish thanks to the new frames from I Heart Eyewear. Smart bookish rounds, fun dramatic cat-eyes and sleek rectangular profiles are decked out in an abundance of striped, marbled, nature-inspired and tortoise patterns. Trendy gradient effects add subtle flair, while keyhole bridges and metal templeRead more »

Start the School Year Off with SPEC-tacular Style

With back-to-school time right around the corner, lifestyle expert and style guru, Jenn Falik, is here to tell us all about the top eyewear and sunwear trends for kiddos to rock in the classroom and on the playground, as well as a few health tips to make finding the right pair of frames for your littleRead more »

Say Hello to SMITH Specs + Sunnies

Mixing fashion with function has never been as easy as slipping on a new pair of frames from SMITH. A slew of fresh releases feature active performance frames with a hint of style modern guys and gals demand. Clean and modern rectangles are balanced by pops of bright reds and oranges. Meanwhile, a new takeRead more »

Introduce Elegance with Gios Italia Specs

Say “ciao” to the new optical styles from Gios Italia. Once again, the brand translates the beauty and charm of Italy into sophisticated yet fashion-forward frames. Drawing inspiration from the rich Italian culture, these specs boast gorgeous colorations straight from the fashion runways. Fiery reds, rosy pinks and ocean blues are part of the balancedRead more »

Fall in Love with F/W ’17 Frame Trends

In just a few short months we’ll be bundled up in layers, drinking hot coffee and enjoying the autumn leaves, and with the change of season comes brand spankin’ new eyewear and sunwear trends for us to lust over. From athletic, to professional, to urban chic, to nature-inspired these autumnal specs and sunnies have usRead more »

Sport Fresh Frames in GUESS Specs

GUESS presents new optical styles for teens lookin’ to rock modern designs with a bit of flair. Functionality is ultra-important for busy boys and girls, so these frames are easy-to-wear yet boast fashion-forward elements. Dudes can pick from classic Clubmaster-inspired or rectangular profiles. Pops of blues and reds add a bit of interest while graysRead more »

Reintroduce the Classics with MYKITA Sunnies

MYKITA presents new sunglasses to their LITE collection that are perfectly simple with dreamy eye-catching details. Oversized rounds and modified aviators are enveloped by amber and coffee tortoises, burnt oranges, earthy greens and browns, plus warm golds and sleek silvers. Double and keyhole bridges continue the line’s noble aesthetic, while gradient effects and metal accentsRead more »

Shady Style for Your Perfect Vacation

Summer is in full swing, which means hot-weather holidays are happening, and we couldn’t be more excited! Every destination calls for a pair of shades to complement your outfits and protect your peepers from the sun. That’s why we’ve gathered a few must-have items (sunnies included) that you need to pack for your next getaway.Read more »

July 4th Frames to Celebrate: Specs + Shades for Patriotic Party-Goers

Fourth of July is right around the corner, which means now is the perfect opportunity to pull out anything and everything red, white and blue (sunnies and specs, included!) so that you can be properly clad for the celebration. From barbecues, to parades, to fireworks and more, donning the good ol’ stars and stripes isRead more »