Celebrating the Launch of G-Star RAW Eyewear

There’s a spankin’ new eyewear brand in town, folks! G-Star RAW—an urban Dutch clothing company that primarily focuses on denim products—officially launched its first-ever eyewear collection during Mercedes-Benz Fashion Week in New York City! The fabulous event took place amid The High Line Hotel’s gothic and modern atmosphere, featuring distressed, medieval-looking windows, dark lighting with flashes of bright blue, antique chandeliers, and unique jean-shaped sculptures.

The chic space was the perfect spot for lots of attendees—including A-listers Ne-Yo, Natalia Kills and J. Alexander, just to name a few—to mix ‘n’ mingle, listen to tunes, and ogle over the fresh frames that are known for their modernized aviator silhouettes, exposed screw detailing and industrial accents. To boot, the faces of the campaign, Sergio Pizzorno and Keenan Kampa, made a special appearance! All in all, ‘twas a fun, eyewear-filled night to remember! Wanna find out more about the brand and its eyewear? Get more deets here!


Natalia Kills, Ne-Yo and J. Alexander, as well as the G-Star RAW event space