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Demand Attention in the Reinvented Aviator from Ray-Ban

Inspired by the timeless cool factor of the brand’s original aviator, the reintroduction of the iconic Ray-Ban silhouette is bold, beautiful and ready for its spotlight. “The General” perfectly embodies retro confidence in both optical and sunwear styles for guys and gals alike. First created in 1987 as a tribute to Lieutenant Douglas Macarthur, the frame is brought back to life in a range of colors like cool metallic silvers and golds, classic blacks, military greens and flashy coppers. Tougher curves, trendy double-bridges, plus glossy finishes let everyone know this frame means business. Tinted and gradient lenses give a sense of chicness to these flawlessly utilitarian specs and sunnies. Take a peek at the new-again frame, below.

Ray-Ban (The General) in varying colorations

Ray-Ban (The General) in varying colorations