Eyewear Fashion Blog

Eyeing Up Fall’s Fashionable Hues

Even though we’re a month shy of the summer solstice and most people are just beginning to break out the sundresses and shorts, fashion gurus around the world are steps ahead and have already premiered the hottest looks for fall and winter 2011. One of the most important trends to be on top of, especiallyRead more »

Feel Eternally Elegant in New été Frames

Do you have an affinity for luxurious accessories? If so, we can’t think of a better collection to bestow upon you besides the été collection by Optylux Group. Their new spring collection is bursting with sharp colors, thoughtful details and contemporary designs. What makes été frames so unique? For starters, they’re handcrafted in Italy but,Read more »

Carrera in “The Greatest Movie Ever Sold”

In what some critics are calling “the Inception of documentaries,” POM Wonderful Presents: The Greatest Movie Ever Sold is exploring the realm of product placement in films. Oscar-nominated filmmaker Morgan Spurlock is spearheading the project and has signed on over 20 sponsors for the movie, including CARRERA Sunglasses by Safilo Group and Solstice Sunglass Boutique.Read more »

Boys Get Pumped for TMX by Timex Specs

Sometimes it’s challenging to find trendy eyewear to suit your lifestyle as an active child, tween or young adult, especially if you’re a boy. Luckily TMX by Timex collection by Kenmark Group had all of you fashionable fellas in mind as they added new frames to their already robust selection. The new additions combine dynamicRead more »

Switch it Up in New Boreal Shades

Exciting news for sports enthusiasts: Switch Vision announced the release of the Boreal—a new sunglass frame featuring the highly sought after magnetic interchange lens system. With their sleek, aerodynamic shape, perfect fit and now easily interchangeable lenses, these shades are your partner in crime when it comes to tackling the big outdoors. Boreal’s groundbreaking shadesRead more »

Color Galore in New Axiom Specs

Feathery light designs and innovative technology have always been a part of Axiom specs by ProDesign. While those style elements remain true, Axiom’s newest frame incorporates vibrant splashes of color with new NXT sunglass lens material. Used strategically on the frame front, NXT allows light to pass through the material to obtain fashionable, transparent colors.Read more »

Celebs Go Crazy for Cazal Shades

It seems like celebrities just can’t get enough of Eastern States Eyewear’s Cazal sunnies these days, particularly from the Cazal Legends collection, a revamped version of the Classic Cazal that was popular in the ‘80s. Known for their luxurious and extravagant designs, it comes as no surprise that Cazal Legends is working its way upRead more »

Hot Mamas Strollin’ in their Sunnies

It’s hard to not have moms on the brain with Mother’s Day just two short days away. It has always been a mystery how those wonderful women who have spent years hustling and bustling little ones around, wiping runny noses and running on no sleep still manage to look amazing. What’s their secret, you ask?Read more »

It’s All About the Hats, Horses and Sunnies

Ladies, the time has come for you to brandish your preppy spring style for all to see—it’s Kentucky Derby weekend! While we love the fuss about the hats, it’s really about the total package. So besides picking out a glamorous floppy hat and flowing frock, you need to have flawless sunglasses to boot. As crucialRead more »

Get Drawn to New Magnetic Kata M1 Eyewear

Technological advances have always been a driving force behind Kata’s remarkably designed eyewear. It comes as no surprise then that their most recent cutting-edge addition is using magnetic force in lieu of typical temple hinges for their Kata M1 eyewear collection by Legacie. Using magnetic technology as the unifying force of the frame reinstates Kata’sRead more »