Eyewear Fashion Blog

Maui Jim (Castles), Maui Jim (Kahi), Maui Jim (Koko Head), Maui Jim (Ocean), Maui Jim (Red Sands), Maui Jim (Summer Time), Maui Jim (Tail Side)

Rev-Up your Eyewear Style in Maui Jim Sunnies

From clean and simple, to retro and funky, Maui Jim is rolling out their new sunnies for guys and gals, and there’s a frame for one and all! Vintage-style round, cat-eye, rectangular and Clubmaster silhouettes are given a modern approach. Fun double and keyhole bridges are accentuated thanks to a warm neutral color palette. Meanwhile,Read more »

Zac Posen (ELOYSE), Zac Posen (JOHANNA), Zac Posen (NOBLE), Zac Posen (FARROW), Zac Posen (LUCIANA), Zac Posen (RUTHIE)

Feast on Contemporary Couture Shades from Zac Posen

The world-renowned fashion designer Zac Posen is back at it in 2017 with modern American glam sunnies for guys and gals. Timelessly stylish, the new shades incorporate feminine and masculine shapes with edgy details and earthy colorations resulting in perfect frames for the New Year. Oversized square, round and cat-eye profiles dominate the ladies’ styles.Read more »

PogoTec, Op, Foster Grant

Foster Grant + Op Introduce Geek-Chic Eyewear: Wearable Camera Technology for the Fashion-Forward

Guys and gals looking to reboot their eyewear style and keep up with the latest technology will want to get their hands on the new wearable technology from PogoTec, ASAP. In collaboration with Foster Grant and Op, PogoTec has outfitted multiple styles of specs and sunnies with their renowned world’s smallest wearable camera. The cameraRead more »

TURA (069), TURA (070), TURA (071)

Shimmer + Shine in TURA Sunnies

Glamour, say “hello” to modern sophistication. TURA has released new statement sunnies that will grab every gal’s attention. From the exquisite Swarovski crystal embellishments, to the sleek neutral color palette, these shades are perfect for every contemporary gal. Round, square and aviator silhouettes are decorated with elements of fine jewelry inherent to the brand’s identity.Read more »


Unveiling Stylish Eyewear Solutions to Digitally Induced Problems for National Technology Day

Happy National Technology Day! Today serves as a great opportunity to embrace the ever-changing landscape of technology, and explore all the fun, convenient and just plain cool advancements that are around us. Technology has become a huge – and important – part of our lives. Just think about what you use your phone, computer/laptop orRead more »

bebe Eyewear (Take a Chance), bebe Eyewear (Touch Cookie), bebe Eyewear (Trance), bebe Eyewear (Talk of the Town), bebe Eyewear (Thrilling), bebe eyewear (Tantalizing)

Glamorize the New Year with bebe Eyewear

Rocker chic specs and sunnies are at the top of everyone’s must-have eyewear list and bebe is here to bring you just that. With the addition of six new glasses and five new shades, every edgy yet classy gal can choose the right frame for her. Modified cat-eye optical styles in array of soft pinkRead more »

Geneviève Boutique (Blissful), Geneviève Boutique (Chelsea), Geneviève Boutique (Eloquent), Geneviève Boutique (Hinder), Geneviève Boutique (Lavish), Geneviève Boutique (Possible), Geneviève Boutique (Respect), Geneviève Boutique (Sudden)

Ignite Your Style Senses with Geneviève Boutique Glasses

Calling all ladies! From subtle, to bold, to classic, to whimsical, there’s a new Geneviève Boutique frame for you. Retro-inspired silhouettes incorporate color-blocking effects for bold statements on round or cat-eye profiles. Meanwhile, delicate rimless and butterfly silhouettes are perfect for a feminine look. A lovely color palette of blues, pinks, reds and purples uniteRead more »

Isaac Mizrahi New York (IM30002), Isaac Mizrahi New York (IM30006), Isaac Mizrahi New York (IM30008), Isaac Mizrahi New York (IM30010), Isaac Mizrahi New York (IM30015)

Embrace City Chic Style in Isaac Mizrahi New York Specs

Embodying timeless, cosmopolitan style, the new optical frames from Isaac Mizrahi New York are perfect for the sophisticated modern woman. Soft wearable profiles and dramatic fun silhouettes are presented in a mix of saturated purple, blue, maroon and black pigments. Meanwhile pops of prints on the temples and exaggerated brow-bars are fun details on theseRead more »


Let Your Youthful Radiance Shine Through with GUESS Specs

GUESS is back with a new colorful capsule collection filled with beautiful optical styles. #GUESSEyeCandy is designed for a youthful, fashion-forward audience. Guys and gals alike can find a silhouette that suites them, as a range of butterfly, rectangular and square profiles runs the gamut. Two-toned effects are eye catching in magentas, blues, greens, redsRead more »


Mix Up Your Eyewear Wardrobe with Dragon Frames

Classic and modern elements come together in the new Dragon Detail Collection, resulting in specs and sunnies with effortlessly simplified style. Bold navigator profiles along with striking rectangular and sporty wayfarer silhouettes feature sleek details and staple colorations. Smoke gray, earth brown and sky blue are finished in a matte effect, making way for angularRead more »