Marc by Marc Jacobs made taking a shady break from the wild ‘n’ wonderful Coachella hoopla simple! The renowned brand set up shop at the fabulous Ace Hotel in Palm Springs, Calif. on opening day of the festival to reveal its spring/summer 2014 sunwear line. Lucky guests—including lots of renowned celebrities, socialites and models—were treated to an afternoon of poolside relaxation, tasty frozen beverages and, most notably, an exclusive opportunity to get a sneak peek at the collection’s hottest sunnies on display! How spec-tacular is that?! A-list attendees even got to try on their fave shades and snap pics in a photo booth on site. Take a looksie at some of their fun-lovin’ snapshots from the soiree below!
To boot, peeps were encouraged to hang by the water under chic cabanas, mix and mingle with their fellow sunglass lovahs, and post photos from the event on social media using official hashtag #MBMJSunnies. Be sure to check out the sunshine-filled scene here!