Burberry has enlisted four British bands – One Night Only, The Daydream Club, Marika Hackman and Life in Film – to kick off the brand’s summer 2012 eyewear campaign called Four Bands/Four Cities/Four Nights. The impressive lineup headlined performances in Burberry stores in Paris, Milan, New York and Sydney earlier this month.
In addition to the live acts, the bands have recorded tracks exclusively for Burberry along with accompanying music videos filmed on set in London. Two of the tracks will be released as singles, including “Long Time Coming” by One Night Only and “Neon Love Song (Part II)” by The Daydream Club, and will be available via iTunes.
Keep an eye out for more about the exciting journey these bands have taken and all of the hot eyewear that Burberry has to offer via the brand’s social media platforms like Burberry.com, YouTube, Facebook and Twitter.