A tribute to the brand’s iconic logo, Polaroid launches its Rainbow Collection bursting with brightly hued sunnies! The sunglasses’ design team was inspired by the classic question: What’s at the end of the rainbow? The answer was quite obvious – an entire range of shades reflecting something as vivid as Polaroid’s original goal to make color more accessible to all, especially when it comes to sunwear. Flaunting a slew of beyond vibrant tones – picture hot pink, orange, yellow, green and blue pigments – these frames empower guys and gals alike to express themselves freely. Outfitted with unique UltraSight flash lenses – which offer glare-free vision, clear contrasts, natural colors, reduced eye fatigue and 100 percent UV protection – these rounded, aviator and wayfarer silhouettes are total must-haves for those who are as passionate about color as Polaroid. Plus, they’re not just for the adult crowd. Mini-me styles are available for youngsters! Take a peek at the line below.