Leave it up to Ray-Ban to come up with a brilliant, avant-garde initiative like RAW SOUNDS. The concept incorporates legendary rocker Johnny Marr, former lead guitarist of The Smiths, both as a musical mentor and eyewear designer. Inspired by Brian Eno & Peter Schmidt’s Oblique Strategies, RAW SOUNDS is a one-off collaboration where Marr developed five diverse elements for four young, contemporary bands – Best Coast, Mona, Au Revoir Simone and Tom Vek – to base a new track off of.
Marr, his new group The Healers and the bands came together for a blowout gig on October 13 at Angel Orensanz Foundation for Contemporary Art in New York City. Celebs and fans partied the night away to honor RAW SOUNDS and get a glimpse of the new shades Marr – who’s a diehard Ray-Ban lover – designed himself. Reminiscent of the classic “Signet” model, these modified Limited Edition RB 3493 aviators with blue lenses are definitely fit for any rockstar.
The NYC show was just the kickoff; RAW SOUNDS will be performing a series of gigs in music capitals of the world. Future stops will include London and Hong Kong.