Behind the Scenes at BCBGMAXAZRIA

On a glorious springtime day in June, us Eyecessorize gals found ourselves walking along the hectic streets of New York City, heading to the glamorous BCBGMAXAZRIA showroom. Among the photographers, models, designers and editors swarming the chic space, we were lucky enough to get the exclusive opportunity to check out what’s to come for the brand’s fall collection (including eyewear) and meet the creative genius behind the designs. Get an insider’s scoop on our amazing experience at the showroom below!

The Eyewear

Ever wonder what goes into designing eyewear? We certainly have! So when we had the chance to pick the chief creative officer and designer for BCBGMAXAZRIA Lubov Azria’s brain, we took full advantage. According to the oh-so-talented fashion guru, the company strategizes with four types of gals in mind: The Visionary, The Connoisseur, The Socialite and The Urban Rocker. The upcoming line caters more toward the latter, offering up a cutting edge, effortlessly cool look infused with rock ‘n roll influences like studding, dashes of vibrant hues and color-blocking—elements that perfectly translate to the eyewear! Be on the lookout for colorful and exaggerated brow bars, neon temples and translucent effects, not to mention butterfly, sleek rectangular and classic wayfarer profiles. After all, Lubov loves experimenting with frame shapes (she personally digs oversized styles)! Overall, the brand’s specs and sunnies—which are super lightweight, so you don’t have to sacrifice style for comfort—stem from the larger collection, exuding a sophisticated vibe with bits of added funk!

Some of what's to come for BCBGMAXAZRIA eyewear, including the Adriana specs in various colors, designed in part by Lubov Azria.

The Clothing

Lubov is all about making women feel and look fabulous in their clothing and eyewear, while keeping the process of getting dressed completely painless! The femmes she designs for do it all, and need trendy and easy wardrobe options to coincide with their fast-paced lifestyles. There are endless choices when it comes to putting together a signature BCBGMAXAZRIA outfit, topped off with statement eyewear. But Lubov’s ultimate casual go-to look is an elegantly relaxed dress in an alluring print, paired with glasses or shades, of course. Aside from flirty dresses—in varying fitted and flowy, long and short silhouettes—keep your eyes peeled for sharp blazers and vests, peplum tops, fitted cropped and loose pants, and much more! Lace, cutout and see-through elements, plaid and floral patterns, and a palette of darkened, neutral and bright tones, are also all the rage for next season.

Just a few looks from BCBGMAXAZRIA's upcoming fall collection.

The Showroom

Mad props go to the BCBGMAXAZRIA team for also putting together an utterly glam showroom. The clean white walls, open-air feel, stringed lights, and girly accents like flower bouquets, design books, vases and chandeliers, give way to minimalist, yet classy, appeal. We were simply enthralled by the beauty of the space, as it provides a flawless backdrop for the main attractions—clothing and accessories, duh!—and is reflective of the brand as a whole.

The BCBGMAXAZRIA showroom in New York City.