Smith Revisits its Roots with Throwback Sunnies

The epic shady tale began in 1965 when Dr. Bob Smith began selling the first thermal-sealed snow goggle out of his truck in parking lots of local ski areas. The legendary powder junkie had a vision to develop eyewear that could extend the thrill of the human experience—and he accomplished just that! Fast forward a whopping five decades and the Smith brand is stronger than ever. To celebrate its 50th anniversary, Smith has crafted three new sunwear styles to add to its archive collection: the Rebel, Tioga and Questa.

Circa 1988, the Rebel flaunts a subtle cat-eye silhouette in bold red with vibrant purple lenses for stand-out appeal. Originally released in 1993, the Tioga offers up a time-honored aesthetic for outdoor lovers. Boasting a wearable sports-inspired profile, these jet black sunnies continue to evolve with the modern explorer. Lastly, the Questa was introduced in 1990 as part of Smith’s moto series, and features a retro round shape adorned with classic tortoise and crystal clear color blocking, as well as vintage etching. Check out the sunnies below.

Smith (Rebel), Smith (Tioga), Smith (Questa)

Smith (Rebel), Smith (Tioga), Smith (Questa)