Prep Your Peepers For F/W ’18 Frame Trends

Whether you’re embracing the summer heat, or looking forward to the changing fall leaves, we know you’ll be excited about the new eyewear and sunwear trends for next season! From edgy, to smart and sharp, to worldly, to nature-inspired, these trends have us looking forward to updating our eyewear wardrobes with the latest styles. LadiesRead more »

Indulge in Unparalleled Style with INVU Frames

Swiss Eyewear Group and Europa Eyewear have come together once again to create an all-encompassing sunwear collection from INVU that we know you won’t be able to pass up. With a gamut of styles for everyone from athletic guys and gals, to fashion-forward ladies and gents, these sunnies effortlessly infuse vintage appeal with trendy detailsRead more »

STATE Optical Co. + Creatures of the Wind Align for One-of-a-Kind Shades

Let’s hear it for Chicago! Two native-born brands, STATE Optical Co. and Creatures of the Wind, have teamed up for an exciting hometown collaboration of vibrant, rock-and-roll-infused sunnies. First debuted on the runway at New York Fashion Week, these limited-edition shades are perfect for fashion-forward gals radiating elegance with a hint of rebellion. Named afterRead more »

Surge into Spring with S/S ’18 Eyewear Trends

It’s hard to believe it now (are those snowflakes we see in the forecast?!), but spring will soon be upon us, and that means we get to explore new eyewear trends for the impending season! As always, there’s a frame for everyone, from statement-making profiles with bursts of colors and patterns, to vintage-inspired silhouettes infusedRead more »

Shady + Spexy Gifts They’ve Been Eyeing

Happy December! We know this month is full of party planning, cookie baking, decorating and so much more, which is why thinking of just the right gift for everyone can be tough. But no matter who you have on your list this year, we’ve gathered a few present ideas to help you out (including theRead more »

Destination Vacation: Hot Specs and Sunnies for Any Escapade

We’ve hit mid-July, which means summer is in full swing and you’re probably feeling like it’s time to break away from the daily grind and relax a bit – and we totally agree. Whether you yearn for lazy days on the beach, escaping to the mountains, or hitting the city streets to take in theRead more »

Fall into Fun Frames for Boys and Girls

School just let out for the summer and though the kiddies have sleepaway camp, pool days and vacation on the mind, we’re thinking about all the exciting fall eyewear trends for boys and girls alike! Attention-grabbing colors like bright greens and adorable purples, whimsical patterns and motifs, along with stylish and easygoing silhouettes make theseRead more »

Fall Presents Spankin’ New Readers Trends

With the official first day of fall just weeks away, we’re getting beyond excited about all things autumn, not to mention the season’s fresh set of reading glasses! After all, there’s no better time to curl up with a good novel than when you’re bundled up by a fire, with crisp air and colorful leavesRead more »

Eyeing Up Frames for Back-to-School

As summer (sadly) comes to a close, mommas and daddies alike will be on the prowl for new back-to-school garb for their little ones! Fresh specs and sunnies are absolute musts for any youngster’s fall wardrobe. Drawing inspiration from the latest trends while maintaining a spirited, youthful vibe, these frames are totally appealing to squirtsRead more »

Deck the Halls with Spexy Style

It’s the hap-happiest season of all, guys ‘n’ gals! With holly jolly celebrations upon us, time is running out to snag holiday goodies for the awesome peeps in your life. But lucky for you, we’re here to help you choose the perfect presents for just about everyone, from book worms and co-workers, to party planners,Read more »