National Sunglasses Day: Protect Your Peepers in Shady Style

Next Tuesday marks one of our favorite days of the year. That’s right – June 27th is National Sunglasses Day and for the fourth year, we’re celebrating in shady style! This commemorative date is the perfect opportunity to remind everyone of the importance of poppin’ on stylish shades as they head out the door. AfterRead more »

Father’s Day Gift Guide: Spoil Dad with Specs + Sunnies

The ultimate day to celebrate dad is right around the corner and – you guessed it – we’re here with a round-up of perfect presents for pops (specs and shades included!). Take a looksee at what’s on our gift giving list, below, and then wrap one up to let this year’s “No. 1 Dad” knowRead more »

Fire Up Summer with Hot Memorial Day Weekend Shades

Everybody is looking forward to the weekend – especially this weekend because it’s the unofficial start of BBQ-s, days spent at the lake and late-night campfires. That’s right! It’s Memorial Day Weekend and whether you’re heading out of town or taking it easy, we know you’ll want to have all the right accessories (sunnies areRead more »

Party in Style: Lafont Celebrates Their 30th Anniversary in North America

This year marks Lafont’s 30th anniversary in North America, and they are celebrating in a big way with an exclusive pair of sunnies to commemorate the occasion. For more than 90 years the Lafont family has created eyewear inspired by Paris architecture, culture and citizens. The recently late Philippe Lafont set out in 1987 toRead more »

Celebrate All Hallows Eve with Shady + Spexy Halloween Costumes

The spookiest night of the year is on its way, and it’s the perfect opportunity for guys, gals and kiddies alike to look fa-BOO-lous in iconic costumes complete with defining frames. The right pair of eyewear can finish any look – from classic characters to modern day personas – and keep confused “what are you?”Read more »

A Seasonal Bash for Marc Jacobs Eyewear

Marc Jacobs did not disappoint the fashionistas and A-listers in attendance of last week’s NYC event worthy of its own hashtag – #MJScreamTeam. The scene was set with red strobe lights, daring costumes and edgy décor to show off the beloved brand’s spring 2016 eyewear collection. Frames featured at the party exemplified this season’s trends,Read more »

Safilo Spices Things Up on the Runway

In light of the first few days of spring, Safilo Group hosted a fabulous fashion show last week at International Vision Expo East, a.k.a. the complete eyecare event where hundreds of exhibitors gather to experience all the industry has to offer! Emceed by the amazing Bobbie Thomas—mommy-to-be, style editor of NBC’s “TODAY” and author ofRead more »

Celebs Enjoy a Shady Good Time with FENDI

There’s nothing better than a party full of sunwear lovahs, y’all! In fact, just last week, FENDI hosted its very own shady shindig. Those from the renowned brand teamed up with ELLE magazine to put on a chic cocktail reception at FENDI’s Beverly Hills boutique, all to toast an original collaboration with “The Coveteur.” GorgeousRead more »

Bringing Spexy Back with Fashion’s Media Mavens

Today marks one week since we hosted our fabulous spring eyewear soirée, and we must admit, we’ve still got seasonal specs appeal on the brain! Dozens of fashion’s media mavens swarmed our seriously chic event space last Friday, March 28, at International Vision Expo East—a.k.a. the complete eyecare event where hundreds of exhibitors gather toRead more »

Solstice Showers Stars with Sunwear

As if attending the 65th Annual Primetime Emmy Awards wasn’t exciting enough, a select group of A-listers received an exclusive ‘n’ shady opportunity in the days leading up to the show. Some of television’s hottest celebs were invited to hit up the HBO Luxury Lounge at the gorgeous Beverly Hills Four Seasons Hotel, where theyRead more »