Safilo X Harper’s Bazaar: A 150th Anniversary Celebration for the Fashion Books

Eyewear manufacturer, Safilo Group, and America’s first fashion magazine, Harper’s Bazaar, have teamed up to create, “First in Fashion – First in Eyewear” a capsule collection celebrating Harper’s Bazaar’s 150th anniversary. Sharing a heritage of authenticity and innovation, these two powerhouses are setting themselves apart as trendsetters with these limited edition sunnies inspired by theRead more »

Safilo Spices Things Up on the Runway

In light of the first few days of spring, Safilo Group hosted a fabulous fashion show last week at International Vision Expo East, a.k.a. the complete eyecare event where hundreds of exhibitors gather to experience all the industry has to offer! Emceed by the amazing Bobbie Thomas—mommy-to-be, style editor of NBC’s “TODAY” and author ofRead more »

Celebrating the Launch of G-Star RAW Eyewear

There’s a spankin’ new eyewear brand in town, folks! G-Star RAW—an urban Dutch clothing company that primarily focuses on denim products—officially launched its first-ever eyewear collection during Mercedes-Benz Fashion Week in New York City! The fabulous event took place amid The High Line Hotel’s gothic and modern atmosphere, featuring distressed, medieval-looking windows, dark lighting withRead more »

Eva Mendes: The New Face of Vogue Eyewear

Vogue Eyewear knows how to throw a darn good party, that’s for sure! Earlier this month, the oh-so-fabulous brand took over Simon House—aka a stunning California estate overlooking the Los Angeles skyline—to introduce its spankin’ new global ambassador: the one-and-only Eva Mendes. Honestly, who wouldn’t want this beauty to be the new face of theirRead more »