‘Daytime’ Presents Back-to-School Style for Fashionable Kiddos

We’re gearing up for back-to-school time over here by checking out all the trendy eyewear and sunwear styles for boys and girls alike. Lucky for us, style expert and mom, Stefany Rants appeared on “Daytime” to share not only some style musts for the school year, but also eye health tips for little ones. ClassRead more »

Shine On in Lilly Pulitzer Sunnies

The new Lilly Pulitzer shades have us feeling ready for summer! The brand’s iconic prints come alive in vibrant colors, matched with equally as fun modern accents. Posh beveled edges make a play on oversized oval profiles, while modern square shapes are lightened up with flash, tinted and gradient lenses. Meanwhile, double and keyhole bridgesRead more »

Give Your Girl Sweet Lilly Pulitzer Glasses

Cute girlies will love the new specs from Lilly Pulitzer! Flaunting the brand’s signature prints, these glasses incorporate fun details with mature silhouettes. Cat-eye and square profiles are embellished with flower and elephant appliques for a whisper of whimsy. Vibrant colors like hot pinks, aqua blues, peony purples and grassy greens are elevated with gradientRead more »

Fall ’14 Readers Trends for All Sorts of Styles

Simultaneously bid farewell to squint and say hello to style with fall’s spankin’ new stash of reading glasses! Let’s face it—nobody digs struggling to see the teeny tiny font that’s sprawled across everything from books to newspapers to magazines. But lucky for you, there are lots of fabulous readers and sun readers (if you frequentRead more »

Being Ageless on TODAY

Being ageless is easy, once you know the secrets. It’s not about trying to look younger, it’s about wearing classic styles and using your accessories to make you look and feel great. Christine Schwab, fashion and lifestyle expert, appeared on TODAY‘s Kathie Lee and Hoda to show women everywhere how to do just that. OneRead more »

Frame Mom with Love

Still trying to conjure up a great Mother’s Day surprise for that special lady in your life? Don’t sweat it – we have you covered. Instead of the typical flowers-and-chocolate affair, show your appreciation with a thoughtful pair of frames that will brighten your mom’s day every time she puts them on. We have plentyRead more »

Bright Eyes

Spring’s sunnies are packing a punch this season! Make sure your sunny style is up to date by choosing frames in spring’s hottest hues. These eye-popping brights are a sure fire way to pump up your wardrobe.   Want to play with colors but brights aren’t your thing? Try these icy pastels which will complementRead more »

Revel in Fall 2011 Eyewear Trends

If you’re baffled about how it’s already August and wondering where your summer went, you’re not alone. While we will all be mourning the lazy summer days that will soon be no more, there’s at least one thing to look forward to: new fall fashions! As you can probably guess, we’re more than excited aboutRead more »

It’s All About the Hats, Horses and Sunnies

Ladies, the time has come for you to brandish your preppy spring style for all to see—it’s Kentucky Derby weekend! While we love the fuss about the hats, it’s really about the total package. So besides picking out a glamorous floppy hat and flowing frock, you need to have flawless sunglasses to boot. As crucialRead more »

Lilly Pulitzer Eyewear Expands With New “Fabu-Lilly” Styles

It’s all about Life, Love and Lilly Specs at Kenmark Optical this Fall. The Lilly Pulitzer eyewear collection is undergoing a market expansion and will soon be available nationwide. To support this expansion, Kenmark is debuting 11 ladies ophthalmic: Abygale, Annie, Darcia, Franci, Greta, Harmon, Josephine, Rorey, Ruby, Sierra, Winnie; four girls ophthalmic: Brie, Carolina, Hayley,Read more »