Ignite your Passion for Fashion with Si by Helium Specs

Once again Si by Helium brings together style and artistry in their new specs. Drawing themes from Italian design and colorations, these frames are adorned with bold detailing for savvy eyewear enthusiasts. Unique color combinations of golds, greens, blacks, blues, purples, reds and silvers are heightened with shattered metal effects and double bridges. Clubmaster-inspired profiles,Read more »

Jenn Falik’s New Year’s Eve Style Guide

Hey eyewear lovahs! Lifestyle expert, style guru and ambassador to The Vision Council, Jenn Falik, is here to share her favorite New Year’s Eve looks – which include none other than specs and sunnies – for men and women. Check out her post, below. The ultimate party night is soon upon us! New Year’s EveRead more »

Spec-tacular Thanksgiving Ensembles

Kicking off the holiday season in style has never been easier! Warm hues, cozy layers, stylish accessories and, of course, eye-catching eyewear and sunwear make for the perfect outfit, no matter what your Thanksgiving celebration dress code calls for. We’ve pulled together a couple options for guys and gals alike to rock to upcoming “friendsgivings,”Read more »

Be #FashionGoals in Cosmopolitan Eyewear

Fun, fearless and fierce gals, get ready for new specs from the modern women’s lifestyle magazine, Cosmopolitan. Flirty colors and an array of patterns encouraging ladies to be their true stylish selves.  Trendy profiles like rounds, cat-eyes and modified rectangles sport ombré effects and sleek glossy finishes. Aptly named after today’s sought after “it” girls,Read more »

Style Your Kiddos in Float Kids Specs

Tots will adore the brand spankin’ new optical styles from Float Kids. Grown-up designs incorporate fresh and fun styling for a youthful vibe. Leopard and camo print, plus sleek stripes, adorn the frames while bold colorations steal the show. Teals and greens are anchored by browns and blacks, while glossy and matte finishes are matureRead more »

Healthy Vision Month: Combating Digital Eye Strain in Style

May is Healthy Vision Month, which is the perfect reminder for us all to make sure we’re caring for our eyes in every situation, especially when it comes to technology. Even more, the first week in May is Screen-Free Week, which is a full seven days dedicated to taking a break from the technology we’reRead more »

Make Your Mark in Si by Helium Specs

Si by Helium introduced three new optical styles for young fashionistas that we know you’ll want to get your hands on! Wearable shapes featuring feline-inspired aspects step outside classic design and infuse these frames with Italian artistry. Unique colorations come together with translucent effects, sculpted etched patterns and cut-out detailing and drench these specs inRead more »

Revealing Springtime’s Hottest Frames

Snow is still falling on the East Coast so we’re bundled up in layers of cozy clothes, but we’ve got our minds on all that the approaching months have in store! Warm weather, sunshine and spankin’ new trends – especially fresh specs and sunnies – leave us yearning for the change of the season. VintageRead more »

Judith Leiber Debuts Two New Mesmerizing Eyewear Collections

Cutting-edge fashion marries timeless style in Judith Leiber’s all-new eyewear collections. Judith Leiber Couture is the perfect luxury brand with its distinctive and whimsical designs. Offering a stellar array of optical and sun styles named for celestial bodies, these dazzling frames are adorned in hundreds of shimmering Swarvoski crystals. Modified rounds and Jack-O-inspired shapes comeRead more »

Embrace Everyday Elegance in Adrienne Vittadini Frames

Embodying style and sophistication, Adrienne Vittadini introduces two optical styles that bridge the gap between European fashion and the timeless appeal of American style. Inspired by the intricate beauty of chain link jewelry, these two new styles – which are delicately embellished with stones – are eye-catching additions to the brand’s collection. The classic cat-eyeRead more »