Capture Sophisticated Style in EVATIK Specs

The modern man looking for clean and refined panache will adore the new specs from EVATIK. Three brand new styles make their mark on the eyewear world, allowing the stylish man to don unique designs without compromising comfort. Sophisticated rectangular profiles boast masculine color combinations, plus etched patterns on the temples. Meanwhile, sleek metal accentsRead more »

Celebrate Earth Day in Eye-Catching Style

This Saturday is Earth Day and once again we have a round-up of some of our fave eco-friendly/sustainable/recycled/natural/just plain stylin’ eyewear! Guys and gals alike can get behind these fashionable finds and do their part to keep the Earth beautiful all year round, while rockin’ modified round and rectangular silhouettes embellished with patterns, two-toned colorations,Read more »

Ray-Ban Presents Their Latest Authentic Campaign

In true Ray-Ban fashion, their new marketing campaign offers a healthy dose of rebellion paired with just the right amount of style. Shot by renowned photographer Steven Klein, each image portrays individuals breaking out of the stereotypes we all are burdened with and keep us from being our true selves. Just like the featured framesRead more »

Stun in Stepper Eyewear Specs

Stepper Eyewear continues to impress with their new optical styles for guys and gals, alike. Sleek yet fashion-forward designs in soft rectangular silhouettes continue the brand’s tradition of making stylish, lightweight and comfortable frames. These specs come in a range of colorations from bright pinks, to trendy translucents, to classic blacks and tortoises. Adorned withRead more »

Get Ready to Hit the Trail in New Eddie Bauer Specs

For almost 100 years Eddie Bauer has been equipping America with quality outdoor gear and now they have an eyewear collection to continue the tradition. Guys and gals alike can enjoy the first optical styles from the brand, boasting durable design and refined styling. Lightweight and comfortable, the ultra-flattering rectangular profiles offer sleek metal detailingRead more »

Spring into Easter Style: Specs + Sunnies for Hoppin’ Festivities

The Easter bunny is on its way and whether you’re hoping for a chocolate egg in your basket, or a few mimosas during brunch, there’s no better time to spruce up your spring eyewear wardrobe than Easter weekend! At a loss for what to wear? We got you covered. Ladies and gents alike can lookRead more »

Dare to be Different in I Heart Eyewear Specs

Nothing lets your personality shine through like the unexpected colorations and upbeat patterns covering the new specs from I Heart Eyewear. Adorned with sleek metal detailing, these readers boast an array of fashion-forward round and rectangle silhouettes for guys and gals, alike. Pops of two-toned neon oranges, sky blues, lilac purples and quintessential tortoise printsRead more »

Express Your Shady Festival Style

It’s festival season ya’ll! Time to break out those denim cut-offs, flower crowns, gladiator sandals and temporary flash tattoos. But the best Coachella accessory is a new pair of sunnies to brighten any look and protect your peepers from the sun’s harsh ultraviolet (UV) rays. These harmful UV rays can cause damage, like: sunburn ofRead more »

Treat Yourself to New Neubau Frames

Neubau Eyewear debuts new specs and sunnies that perfectly pay tribute to classic styles while channeling an urban trendsetter’s vibe. Jewel-toned colorations of gold, green, blue and smoky gray set the stage for these glasses. Keyhole, double and elevated bridges give a nod to the iconic aviator silhouette, while cat-eye shapes evoke old Hollywood glamour.Read more »

Jenn Falik Talks Digital Eye Strain

Just a few weeks ago The Vision Council hosted the official health lounge at South by Southwest (SXSW), and in-between exploring the city, eating delish local fare and making connections with great people, we educated conference-goers on the symptoms of digital eye strain, the effects of blue light on the eyes and the eyewear solutionsRead more »