Race into Style with Nike Sunglasses

Waiting for your sunnies to catch up on the athleisure trend? Wait no further. Introducing the Women’s Training collection from Nike. Developed using insight from the top female athletes, these frames combine the benefits of Nike’s performance eyewear with fashion-forward frames for a sporty chic look. Rounded silhouettes and a nod to a cat-eye profileRead more »

Hit the Slopes in Shady Style

The snow is still falling in the mountains, and we have just the right winter active eyewear for you to bring along on your next downhill adventure! Whether you prefer to sit bundled up on the porch of the lodge, or shred the slopes doing your best Olympic athlete impression, you need to keep thoseRead more »

Discover Game-Changing Specs from Nike

Sporty dudes, get out there and try the new optical styles from Nike! Designed for the athletic, on-the-go guy who is looking to push style limits, these specs incorporate quintessential silhouettes with sophisticated colorations. Modified square and semi-rimless profiles are offered in refined satin and matte blacks, navies, and stone grays. Pops of bright yellowsRead more »

Nike Vision Sunnies Speak to Stylish Athletes

Sporty silhouettes collide with fashion-forward elements when it comes to Nike Vision’s latest SB collection styles for fall! Appealing to skaters especially, these sunglasses were crafted with all athletes in mind. Versatile sleek and square silhouettes take center stage, accentuated with a palette of blue, gray and black, as well as on-trend accents – thinkRead more »

Eyeing Up Frames for Back-to-School

As summer (sadly) comes to a close, mommas and daddies alike will be on the prowl for new back-to-school garb for their little ones! Fresh specs and sunnies are absolute musts for any youngster’s fall wardrobe. Drawing inspiration from the latest trends while maintaining a spirited, youthful vibe, these frames are totally appealing to squirtsRead more »

Meet the First-Ever Nike Vision Goggles

Say hello to Nike Vision’s spankin’ new collection of goggles—the first-ever for the renowned sports brand! Specially crafted for athletes who prefer snow over anything else, these goggles combine comfort, functional performance and of course badass fashion. Three sweet styles encompass the line: “The Command,” “The Khyber” and “The Fade,” each with its own setRead more »

Feel the Swoosh in Nike Specs

Calling all active dudes who are tough on their frames! Nike has delivered specs that were made for your energetic lifestyle. The brand’s Flexon Hyper Collection offers up wearable style, lightweight comfort and ultimate flexibility. Crafted with Flexon—an advanced memory metal—these glasses can bend, but are engineered to return to their original fit and shape.Read more »

What’s New For S/S 2013 Eyewear Trends

It’s never too early to start thinking about next season’s fashion trends—including those for eyewear. To stay on top of the game, we partnered with Stylesight, an online trend forecasting company, to put on an exclusive trend preview featuring upcoming eyewear styles for spring/summer 2013. In Stylesight’s fabulous office space in the heart of NewRead more »

Sunnies Are Out at the U.S. Open of Surfing

L.A.’s U.S. Open of Surfing was in full swing last week! It was the perfect opportunity to watch some amazing athletes tackle the waves, and to catch the enthusiastic spectators who forgot to throw on their sunnies for a long day at the beach. The Vision Council’s Bureau of Missing Sunglasses (BoMS) enlisted their L.A.Read more »

Flawlessly Framed: Celeb Edition

We have quite the treat for you today: lots of celebs sporting their best shady and spexy looks. Armed with their statement frames, these hot A-listers won’t disappoint even the snobbiest of eyewear lovers — enjoy! The Hunger Games was a hit, and so is the leading actor’s shades. Josh Hutcherson can’t go wrong withRead more »