‘Daytime’ Presents Back-to-School Style for Fashionable Kiddos

We’re gearing up for back-to-school time over here by checking out all the trendy eyewear and sunwear styles for boys and girls alike. Lucky for us, style expert and mom, Stefany Rants appeared on “Daytime” to share not only some style musts for the school year, but also eye health tips for little ones. ClassRead more »

National Sunglasses Day: Protect Your Peepers in Shady Style

Next Tuesday marks one of our favorite days of the year. That’s right – June 27th is National Sunglasses Day and for the fourth year, we’re celebrating in shady style! This commemorative date is the perfect opportunity to remind everyone of the importance of poppin’ on stylish shades as they head out the door. AfterRead more »

Polaroid Kids Eyewear Puts the Fun in Functionality

Polaroid presents new optical styles for boys and girls that perfectly blend color and style with wearable profiles. Bright eye-catching reds, blues and purples are painted on whimsical round silhouettes and classic rectangular shapes. Keyhole bridges add a hint of maturity that is complemented by two-toned temples. These simple styles are perfect for kiddos toRead more »

Arizona Midday Shows Off Seasonal Sunwear Trends

Summer is in full swing, but that doesn’t mean it’s too late to give your sunglasses wardrobe a nice refreshing update. Stuck on what styles are in this season? Confidence coach/beauty expert Kate De Ponte has you covered. She shared some of her top shady picks for summer on Arizona Midday, and we think you’reRead more »

Twist + Shout Over New Polaroid Sunnies

Change the way you view sunglasses with the new Polaroid Twist styles. With the flexibility to bend but never break, these durable and stylish shades are the perfect combo of practicality and fashion. The familiar oversized square profile is enhanced with vibrant hues of blues, pinks, oranges and greens, along with classic blacks and grays.Read more »

Taste the Rainbow with Polaroid Sunnies

A tribute to the brand’s iconic logo, Polaroid launches its Rainbow Collection bursting with brightly hued sunnies! The sunglasses’ design team was inspired by the classic question: What’s at the end of the rainbow? The answer was quite obvious – an entire range of shades reflecting something as vivid as Polaroid’s original goal to makeRead more »

Eyeing Up Frames for Back-to-School

As summer (sadly) comes to a close, mommas and daddies alike will be on the prowl for new back-to-school garb for their little ones! Fresh specs and sunnies are absolute musts for any youngster’s fall wardrobe. Drawing inspiration from the latest trends while maintaining a spirited, youthful vibe, these frames are totally appealing to squirtsRead more »

A-List Babes Covet Polaroid Sunnies

Some of the hottest foreign gals in the arts are currently obsessing over the latest Polaroid sunnies! Spotted at the United Kingdom’s infamous Glastonbury Festival and British Summer Time concert, babes like Ellie Goulding, Immy and Suki Waterhouse, Josephine De La Baume and Leanne Le Havas weren’t without their fave sunnies from the badass brand.Read more »

Polaroid Sunnies for Sophisticatedly Cool Guys

Classic silhouettes are given a touch of on-trend style when it comes to the latest Polaroid sunnies! Perfect for sophisticated guys with an eye for cool details, these traditional wayfarer-inspired silhouettes, as well as square and teardrop aviators, are accentuated with flash and colored lenses, metallic effects and matte finishes. A masculine palette of darkenedRead more »

Safilo Spices Things Up on the Runway

In light of the first few days of spring, Safilo Group hosted a fabulous fashion show last week at International Vision Expo East, a.k.a. the complete eyecare event where hundreds of exhibitors gather to experience all the industry has to offer! Emceed by the amazing Bobbie Thomas—mommy-to-be, style editor of NBC’s “TODAY” and author ofRead more »