Rethink ‘Iconic’ with the Ray-Ban Aviator Blaze

Redefining a classic silhouette, the new Aviator Blaze from Ray-Ban is here to stay. A modified pilot shape gets a facelift thanks to gold, black and silver frames featuring a rimless “lens-over-frame” design. The familiar and beloved double bridge gives a nod to retro-styling, while gradient, flash and tinted lenses in an array of huesRead more »

Stand at Style Attention for Ray-Ban’s ‘The Marshal’ Sunglasses

Looking for a new go-to pair of shades? Ray-Ban is introducing “The Marshal,” which will soon be a new style icon. Bridging past and present, these sunnies offer cutting-edge design with a nod to the classic aviator profile. Geometric shapes set the stage for refined colorations including polished gold, silver, gunmetal and ultra-modern black. Meanwhile,Read more »

Ray-Ban Presents Their Latest Authentic Campaign

In true Ray-Ban fashion, their new marketing campaign offers a healthy dose of rebellion paired with just the right amount of style. Shot by renowned photographer Steven Klein, each image portrays individuals breaking out of the stereotypes we all are burdened with and keep us from being our true selves. Just like the featured framesRead more »

Express Yourself with Ray-Ban REMIX

Ray-Ban is harnessing the power of personality to influence fashion with their new REMIX feature. Now you can customize the temples of your “New Wayfarer” sunnies with your perfectly curated social media feed. Incorporating Instagram and Facebook, the brand is taking personalization on a whole new level. Choose which feed you’d like to showcase onRead more »

Demand Attention in the Reinvented Aviator from Ray-Ban

Inspired by the timeless cool factor of the brand’s original aviator, the reintroduction of the iconic Ray-Ban silhouette is bold, beautiful and ready for its spotlight. “The General” perfectly embodies retro confidence in both optical and sunwear styles for guys and gals alike. First created in 1987 as a tribute to Lieutenant Douglas Macarthur, theRead more »

Ray-Ban Offers Up an Oldie but a Goodie: The Signet Frame

The iconic Ray-Ban brand is relaunching the one-of-a-kind Signet style, which originally took the stage in 1953, and we couldn’t be happier! Aligned with the brand’s recent #ItTakesCourage campaign, this eye-catching frame embodies creativity and defiance, and is inspired by contemporary trailblazers. Both the specs and sunnies offer a clean rounded profile that is embellishedRead more »

Revel in Shady Style for National Sunglasses Day

Mondays are usually not a reason to celebrate, but this Monday, June 27, is a holiday worth all the hoopla! National Sunglasses Day marks a date to shine some light on the importance of wearing shades, and not only because they are super trendy, but because of all the health benefits they provide, too. NoRead more »

Ray-Ban Knows it Takes Courage

Take a chance on Ray-Ban’s new It Takes Courage Campaign and you may just find the bravery – not to mention the specs and sunnies – you’ve been looking for. Highlighting events in life that test the limits, like fighting perfection, opening your heart, pushing yourself and facing your fears, just to name a few,Read more »

Unveiling Spring’s Hottest Eyewear Trends

With the blizzard of 2016 behind us, it’s safe to say just about everyone is ready see winter stopped dead in its tracks. Since the good ‘ole groundhog did not see his shadow this year, we’re praying for an early spring. We can’t wait to bid farewell to the constant cold and say hello toRead more »

Red, White + Blue Eyewear for Team USA

They’re super competitive, beyond thrilling and pretty darn patriotic. They’re the 2014 Winter Olympic Games, of course, and they’ve finally arrived! Last night marked the opening ceremony of the games in Sochi, Russia. And you know what that means. We’ve got more than two weeks of sporty excitement ahead of us, guys ‘n’ gals. SoRead more »