Be Proud to Belong with Ray-Ban Eyewear

Return to your roots and rediscover your sense of self with fearless desire in relaunched Ray-Ban shades as part of their #ProudToBelong campaign. Modified rounded and butterfly-inspired silhouettes return from the Ray-Ban ‘60s archives to make a modern yet nostalgic appearance that are sure to impress guys and gals, alike. Timeless shapes are complemented byRead more »

Dance to Your Own Beat in Ray-Ban x Nina Kraviz Sunnies

Pursue your individualism with new Ray-Ban Studio sunnies created in collaboration with revered DJ, producer, singer-songwriter and label owner Nina Kraviz. Inspired by her late-night music sessions discovering otherworldly sounds and scenes, Kravis re-imagined these iconic shades from the Ray-Ban archives to create an authentic and unique look. Feminine butterfly silhouettes offer a retro vibeRead more »

Head out for Halloween in Spexy + Shady Style

Halloween is right around the corner and we have everything you need to celebrate the spookiest night of the year. Can’t decide on a costume? You’re in luck because we’ve gathered some of the hottest looks this season for women, men and kids alike – all paired with the perfect specs and shades to match!Read more »

Rethink ‘Iconic’ with the Ray-Ban Aviator Blaze

Redefining a classic silhouette, the new Aviator Blaze from Ray-Ban is here to stay. A modified pilot shape gets a facelift thanks to gold, black and silver frames featuring a rimless “lens-over-frame” design. The familiar and beloved double bridge gives a nod to retro-styling, while gradient, flash and tinted lenses in an array of huesRead more »

Stand at Style Attention for Ray-Ban’s ‘The Marshal’ Sunglasses

Looking for a new go-to pair of shades? Ray-Ban is introducing “The Marshal,” which will soon be a new style icon. Bridging past and present, these sunnies offer cutting-edge design with a nod to the classic aviator profile. Geometric shapes set the stage for refined colorations including polished gold, silver, gunmetal and ultra-modern black. Meanwhile,Read more »

Ray-Ban Presents Their Latest Authentic Campaign

In true Ray-Ban fashion, their new marketing campaign offers a healthy dose of rebellion paired with just the right amount of style. Shot by renowned photographer Steven Klein, each image portrays individuals breaking out of the stereotypes we all are burdened with and keep us from being our true selves. Just like the featured framesRead more »

Express Yourself with Ray-Ban REMIX

Ray-Ban is harnessing the power of personality to influence fashion with their new REMIX feature. Now you can customize the temples of your “New Wayfarer” sunnies with your perfectly curated social media feed. Incorporating Instagram and Facebook, the brand is taking personalization on a whole new level. Choose which feed you’d like to showcase onRead more »

Demand Attention in the Reinvented Aviator from Ray-Ban

Inspired by the timeless cool factor of the brand’s original aviator, the reintroduction of the iconic Ray-Ban silhouette is bold, beautiful and ready for its spotlight. “The General” perfectly embodies retro confidence in both optical and sunwear styles for guys and gals alike. First created in 1987 as a tribute to Lieutenant Douglas Macarthur, theRead more »

Ray-Ban Offers Up an Oldie but a Goodie: The Signet Frame

The iconic Ray-Ban brand is relaunching the one-of-a-kind Signet style, which originally took the stage in 1953, and we couldn’t be happier! Aligned with the brand’s recent #ItTakesCourage campaign, this eye-catching frame embodies creativity and defiance, and is inspired by contemporary trailblazers. Both the specs and sunnies offer a clean rounded profile that is embellishedRead more »

Revel in Shady Style for National Sunglasses Day

Mondays are usually not a reason to celebrate, but this Monday, June 27, is a holiday worth all the hoopla! National Sunglasses Day marks a date to shine some light on the importance of wearing shades, and not only because they are super trendy, but because of all the health benefits they provide, too. NoRead more »