Hit the Slopes in Smith I/O MAG Goggles

New I/O MAG goggles from Smith are designed for optimized performance and offer irresistible styles with vivid colorations. The rimless design utilizes the brand’s proprietary MAG lens change system, which features a magnetic and weatherproof design that self-guides lenses into position and offers reliable resistance to adverse forces and rotations during movement to ensure the gogglesRead more »

Take on the Competition in Rec Specs

Toughen up and get ready to play with Rec Specs. Whether your kiddos are taking on tough competition or just playing around, eye rim cushioning, temple padding and an advanced ventilation system will keep them safe and seeing clearly. Specialized construction for use under a helmet offers a new contoured frame line that sits higherRead more »

Gear Up with Harley-Davidson’s Eyewear

Durable enough to withstand any journey, Harley-Davidson’s new specs for teen boys are perfect for sport-inspired lifestyles. Beat the back-to-school blues with one of these five new open-road, freedom-loving frames. Contemporary rectangular silhouettes are available in satin and metallic finishes. Meanwhile, bold tire patterns and camouflage-inspired colorations – not to mention pops of reds, orangesRead more »

Get Active in Style: Goggles + Sunnies for Outdoor Winter Sports

Can you believe the 2018 Winter Olympics opening ceremony is just two days away? We’ve waited a long time for this – OK, just four years, but we’ll gladly take any opportunity to watch our favorite athletes compete, and cheer on the great U.S.A. It’s also a wonderful excuse to ramp up our own outdoorRead more »

Race into Style with Nike Sunglasses

Waiting for your sunnies to catch up on the athleisure trend? Wait no further. Introducing the Women’s Training collection from Nike. Developed using insight from the top female athletes, these frames combine the benefits of Nike’s performance eyewear with fashion-forward frames for a sporty chic look. Rounded silhouettes and a nod to a cat-eye profileRead more »

Hit the Slopes in Shady Style

The snow is still falling in the mountains, and we have just the right winter active eyewear for you to bring along on your next downhill adventure! Whether you prefer to sit bundled up on the porch of the lodge, or shred the slopes doing your best Olympic athlete impression, you need to keep thoseRead more »

Join in on the Tailgating Hoopla in Shady Game-Winning Style

Football season is upon us and with the loved all-American game come fans’ favorite pre-game activity – tailgating! While you enjoy a hotdog and a cold one, make sure to slip on a pair of shades to protect your peepers in tried-and-true colors. Bright whites, ruby reds, classic blacks, denim blues and royal purples complementRead more »

Go for the Gold: Score Big in Shady Style at Your Olympics-Themed Shindig

Everyone loves a reason to celebrate and what could be better than supporting the world’s greatest athletes? That’s right, it’s time once again for the Summer Olympic Games to take over every TV channel, and we’re preparing to dive head first into the festivities with our own Olympic themed par-tay! With the opening ceremonies thisRead more »

Map Out Your Next Destination with SPY

SPY is beyond happy to introduce its latest sunwear style, the Atlas, with the brand’s athlete and professional surfer John John Florence! Launching in conjunction with John John’s latest film “View from a Blue Moon” – which follows him and his closest friends from his home on the North Shore of Oahu to the mostRead more »

Nike Vision Sunnies Speak to Stylish Athletes

Sporty silhouettes collide with fashion-forward elements when it comes to Nike Vision’s latest SB collection styles for fall! Appealing to skaters especially, these sunglasses were crafted with all athletes in mind. Versatile sleek and square silhouettes take center stage, accentuated with a palette of blue, gray and black, as well as on-trend accents – thinkRead more »