Go the Extra Mile in adidas Shades

Sports brand adidas has introduced the new “pacyr” frame to their beloved athletic-inspired sunglass collection. The bold yet lightweight design of these timeless, oversized pilot-like sunnies are perfect for running thanks to their shatter-proof frame, non-slip and flexible temples, and adjustable nose pads. Meanwhile, an array of lens options – from mirrored effects to designsRead more »

Be Decidedly Chic in Derek Lam Shades

Derek Lam is at it again with bold shapes, vibrant hues and retro-inspired designs. Dramatic cat-eye profiles and chunky pilot-like silhouettes are presented in bright yellows, emerald greens, lovely lilacs, and classic blacks and browns. Chic marbleized patterns – not to mention contemporary translucent effects – are effortless accents, while subtle metal rivets are theRead more »

Shady Coachella Style: Perfect Sunnies for Any Music Festival

Packing for Coachella (or any musical shindig) just got a whole lot easier! That’s right, we’re back with a couple ensemble options for guys and gals to rock during their fave festival this year. Something that should never be left off your packing list is a chic pair of sunnies (or two). Not only willRead more »

Get Ready for a Spring Adventure in kate spade new york Eyewear

Lush flora and fauna greet the wearer of these new frames from kate spade new york with a warm welcome into springtime. Peachy pinks, denim blues, grassy greens and lush gold hues are instant reminders of sunny weather, while variations of poppy flower patterns lead you into a garden of style. Oversized mod squares, adaptedRead more »

STATE Optical Co. + Creatures of the Wind Align for One-of-a-Kind Shades

Let’s hear it for Chicago! Two native-born brands, STATE Optical Co. and Creatures of the Wind, have teamed up for an exciting hometown collaboration of vibrant, rock-and-roll-infused sunnies. First debuted on the runway at New York Fashion Week, these limited-edition shades are perfect for fashion-forward gals radiating elegance with a hint of rebellion. Named afterRead more »

‘WGN Chicago Midday News’ Gets Ready for Spring with Trendy Specs + Sunnies for Men

Calling all guys! The start of spring is the perfect time to refresh your wardrobe, clean out the closet and add in the upcoming season’s hottest styles. Don’t forget to update your eyewear and sunwear, while you’re at it! If you’re at a bit of a loss of how to add in some trendy elementsRead more »

Framed Five: In Like a Lion…

Take a peek, below, at what we’ve been lovin’ for the past month. March was a month of traveling, which we kicked off with an epic trip to South by Southwest in Austin, TX. Next, we were off to New York where we enjoyed a lovely Women in Optical breakfast hosted by Safilo. While touringRead more »

Feel Fierce in FYSH UK Shades

FYSH UK proudly presents their newest sunnies, and we know every modern gal will adore them! Cleverly mixing trendy accents with evergreen designs, these frames boast unique patterns and well-loved shapes. Sassy cat-eyes, sleek aviators and glamourous oversized squares feature an array of fun hues like tangerine, honey, blush, ocean and cobalt blue, gold andRead more »

Stay Authentic in Carrera Signature Collection Frames

Carrera introduces new frames to their Signature Collection that effortlessly blend classic shapes with a dash of urban flair. Refined metal details and the brand’s iconic flag symbol clearly mark these specs and sunnies as taking part in the brand’s sport-based heritage. Sophisticated rounds, wayfarer-inspired profiles and soft pilot silhouettes boast a lightweight and flexibleRead more »

Go Green: St. Patrick’s Day Specs + Sunnies

St. Patty’s day is yet again right around the corner, which means it’s time to put your weekend ensemble together. Whether you’ll be out enjoying the sunshine, or attending an indoor soiree, eyewear is the perfect detail to finish off any festive look and will have your fellow eyewear lovers green with envy. Pop onRead more »