Show Off Undisputed Style in URock Frames

The new specs from URock balance cool with edge, making for the perfect everyday frames for stylin’ young dudes. Minimalist in design but flaunting maximum style, these glasses incorporate textured patterns and metal accents along with a masculine color palette. Deep hues of blacks, browns, blues and grays in matte and glossy finishes envelop classicRead more »

‘Atlanta & Co.’ Shows Off New Specs for the New Year

Kicking off January with a list of resolutions is a great way to get your life on track before delving into the New Year. It’s also a great opportunity to get your eye health in check by scheduling your annual eye exam if you haven’t already. While you’re there, perhaps take a gander at theRead more »

July 4th Frames to Celebrate: Specs + Shades for Patriotic Party-Goers

Fourth of July is right around the corner, which means now is the perfect opportunity to pull out anything and everything red, white and blue (sunnies and specs, included!) so that you can be properly clad for the celebration. From barbecues, to parades, to fireworks and more, donning the good ol’ stars and stripes isRead more »

URock Glasses Make a Comeback

After flying under the radar for quite some time, the URock collection of specs is back! Geared toward the male tween through college crowd, the newly revamped line offers up minimalist designs that balance relaxed style with edgy flair—perfect for guys who wanna do whatever rocks their worlds! A masculine palette of navy, jet black,Read more »