Tura Eyewear Gets a Facelift

We’ve got fabulous news for all you specs lovahs! After a whopping 75 years in the eyewear biz, Tura has decided revamp its brand by releasing a slew of newly designed frames! We’ve adored Tura’s specs throughout the years—the iconic company has been around since the 1930s—and its founder was the very first to envision eyewear as a true fashion accessory. Cheers to that!

With its rich history in mind, Tura has crafted six fresh collections: Intricates, Infinity, Elements, Mosaic, Simply Tura, Lotus and Brilliance—each staying true to its sophisticated roots. Featuring an alluring color palette of jet black, smoky gray, rose gold and deep red, these glasses—with demure cat-eye, soft oval and chic rectangular silhouettes—are positively radiant. To boot, shimmery gemstones, gold accents and lattice effects breathe elegance into these revived frames!

Get more deets on the brand and its eyewear on the Tura website or Facebook page.

From Tura's Infinity, Lotus, Elements and Mosaic collections.